Apple today announced its newest iPad, with a 2048-by-1536-pixel “Retina” display as the featured attraction. And it’s simply called the new “iPad,” not the iPad 3 or iPad HD as rumored.

This year’s iPad update is mostly about speeds and feeds–raw hardware power, that is–in a device that otherwise looks similar to last year’s iPad 2. (It’s actually a bit thicker and heavier, at 0.37 inches and 1.4 pounds compared to the iPad 2’s .34 inches and 1.33 pounds.)

(MORE: Apple iPad Event Live Coverage)

The new iPad’s display has a pixel density of 264 ppi (pixels per inch). That’s lower than the 326 ppi of the iPhone 4 and iPhone 4S, but Apple argues that it’s still a “Retina” display because the eyes can’t distinguish individual pixels at about 15 inches away, where people are likely to hold the tablet.

Inside the third-generation iPad, there’s…

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