Por tatta 25
Un mes después de haberlo descargado, leà el e-book Redes sociales en una semana, escrito por Cristina Aced.  Me encontré con un texto que de manera sencilla me propuso un plan para conocer los medios sociales y cómo darles uso.
Aced logró refrescarme algunos conceptos y me explicó lo que por costumbre suelo hacer en redes como Facebook y Twitter.
Es un libro para dummies, sin duda, pero para quienes ya tienen un camino recorrido les será muy útil cuando necesiten volver a repasar lo básico de las plataformas sociales.
Algunos conceptos de Redes sociales en una semana:
- Una red social es una estructura, que puede ser fÃsica o virtual, y permite que las personas se conecten entre ellas según sus intereses y con fines diversos: personales, profesionales, de ocio.
- Según la temática, las redes pueden ser horizontales o verticales. Las horizontales o genéricas son como Facebook y las verticales o especializadas son como LinkedIn o Xing. Otra clasificación distingue entre redes centradas en el usuario, como Facebook o Twitter, o en redes centradas en objetos, como Youtube y Flickr.
- Internet sólo necesitó cuatro años para tener 50 millones de usuarios, mientras que la radio, por ejemplo, tardó casi 40 años en alcanzar esta cifra de oyentes, y la televisión, 13 para lograr esa misma audiencia.
- Estas son algunas de las preguntas que podemos hacernos antes de decidir qué datos compartir: ¿Me interesa que todo el mundo sepa esto sobre mÃ?, ¿Quiero explicar dónde he pasado el fin de semana o en qué restaurante cené ayer?, ¿Deseo hacer públicas mis creencias religiosas o mi afiliación polÃtica?, ¿Le explicarÃa esto a una persona que acabo de conocer en un bar?
- Mi reputación la construyo yo (y los demás): Por reputación entendemos cómo nos perciben los demás, y en la construcción de esta imagen influye no sólo lo que nosotros decimos de nosotros mismos y cómo actuamos, sino también lo que los demás dicen sobre nosotros. Gestionar la reputación en una red social significa participar en foros y grupos de interés, compartir información relevante y que aporte valor, responder a los comentarios que nos dejen otros usuarios en relación a temas que hayamos publicado.
- Para lograr una reputación digital hay dos pasos básicos: escuchar y conversar. Antes de lanzarse a participar en las redes sociales es recomendable dedicar un tiempo a ver de qué habla la gente, qué información comparten y cómo lo hacen. Y una vez se ha tomado el pulso a la plataforma, llega el momento de participar activamente, de aportar contenido relevante para nosotros, y lo más importante, también para el resto de miembros de la red social.
- Facebook es la red idónea para relacionarse con amigos y recuperar el contacto con compañeros de estudios o del trabajo. Especialmente indicada a nivel personal. Aunque por defecto es una plataforma bastante abierta, se puede gestionar la privacidad del perfil y de la información que se comparte.
- Existen centenares de redes sociales y podemos decir que hay una red para casi cualquier tema. Sobre viajes (minube.com), sobre motos (moterus.es), sobre libros (lecturalia.com), sobre creatividad (inusual.net), etc.
- Algunas plataformas gratuitas que permiten crear redes sociales son: Gnoss, Spruz, Social Go, y Gro.up.
- LinkedIn es la red social profesional más grande a nivel mundial. Es la plataforma idónea para buscar oportunidades laborales y colaboradores a nivel internacional.
Noches de Media 
[…] de Media Skip to content HomeEl blogSobre nosotrasLos Básicos ← Redes sociales en una semana July 14, 2012 · 1:45 pm ↓ Jump to […]
¡Gracias, Tatiana, por esta reseña! Celebro que el libro te haya gustado y te haya parecido útil. Efectivamente, es un texto muy introductorio: pretende ser una base desde la que alzar el vuelo 2.0 😉
¡Saludos!
[…] en Noches de media: primera parte y segunda […]
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