Redes sociales en una semana

Por tatta 25

Un mes después de haberlo descargado, leí el e-book Redes sociales en una semana, escrito por Cristina Aced.  Me encontré con un texto que de manera sencilla me propuso un plan para conocer los medios sociales y cómo darles uso.

Aced logró refrescarme algunos conceptos y me explicó lo que por costumbre suelo hacer en redes como Facebook y Twitter.

Es un libro para dummies, sin duda, pero para quienes ya tienen un camino recorrido les será muy útil cuando necesiten volver a repasar lo básico de las plataformas sociales.

Algunos conceptos de Redes sociales en una semana:

  1. Una red social es una estructura, que puede ser física o virtual, y permite que las personas se conecten entre ellas según sus intereses y con fines diversos: personales, profesionales, de ocio.
  2. Según la temática, las redes pueden ser horizontales o verticales. Las horizontales o genéricas son como Facebook y las verticales o especializadas son como LinkedIn o Xing. Otra clasificación distingue entre redes centradas en el usuario, como Facebook o Twitter, o en redes centradas en objetos, como Youtube y Flickr.
  3. Internet sólo necesitó cuatro años para tener 50 millones de usuarios, mientras que la radio, por ejemplo, tardó casi 40 años en alcanzar esta cifra de oyentes, y la televisión, 13 para lograr esa misma audiencia.
  4. Estas son algunas de las preguntas que podemos hacernos antes de decidir qué datos compartir: ¿Me interesa que todo el mundo sepa esto sobre mí?, ¿Quiero explicar dónde he pasado el fin de semana o en qué restaurante cené ayer?, ¿Deseo hacer públicas mis creencias religiosas o mi afiliación política?, ¿Le explicaría esto a una persona que acabo de conocer en un bar?
  5. Mi reputación la construyo yo (y los demás): Por reputación entendemos cómo nos perciben los demás, y en la construcción de esta imagen influye no sólo lo que nosotros decimos de nosotros mismos y cómo actuamos, sino también lo que los demás dicen sobre nosotros. Gestionar la reputación en una red social significa participar en foros y grupos de interés, compartir información relevante y que aporte valor, responder a los comentarios que nos dejen otros usuarios en relación a temas que hayamos publicado.
  6. Para lograr una reputación digital hay dos pasos básicos: escuchar y conversar. Antes de lanzarse a participar en las redes sociales es recomendable dedicar un tiempo a ver de qué habla la gente, qué información comparten y cómo lo hacen. Y una vez se ha tomado el pulso a la plataforma, llega el momento de participar activamente, de aportar contenido relevante para nosotros, y lo más importante, también para el resto de miembros de la red social.
  7. Facebook es la red idónea para relacionarse con amigos y recuperar el contacto con compañeros de estudios o del trabajo. Especialmente indicada a nivel personal. Aunque por defecto es una plataforma bastante abierta, se puede gestionar la privacidad del perfil y de la información que se comparte.
  8. Existen centenares de redes sociales y podemos decir que hay una red para casi cualquier tema. Sobre viajes (minube.com), sobre motos (moterus.es), sobre libros (lecturalia.com), sobre creatividad (inusual.net), etc.
  9. Algunas plataformas gratuitas que permiten crear redes sociales son: Gnoss, Spruz, Social Go, y Gro.up.
  10. LinkedIn es la red social profesional más grande a nivel mundial. Es la plataforma idónea para buscar oportunidades laborales y colaboradores a nivel internacional.

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